Almave

Brand, Marketing, SKU Launches, Campaign
Almave Logo
Launch marketing for the first-of-its-kind non-alcoholic blue agave spirit. Through vivid imagery, brutalist type, and cutting graphics, Almave came to life across two splashy product debuts.
Almave Flavor
Almave IG Posts
Almave Blanco Launch
Almave Blanco Launch 1
Almave Blanco Launch 2
Almave Taste Carousel 1
Role

I collaborated with teams at Casalumbre and Copper to develop two high-profile product launches and an iconic Dry January campaign. My design ideation played a key role in driving global market expansion and creating one of the most buzzworthy non-alc product debuts in the industry.

Team

Casalumbre, Copper