Gather

Brand, Art Direction, UX, Product
Gather Case Study 2
An entirely new brand and digital product designed to keep you and your car-owning community connected and on-the-go.
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Role

As lead brand designer, I collaborated with AutoNation executives to create a unique auto management tool. I developed the name, tone, strategy, and brand toolkit, and shaped the product's look, feel, and flow. From concept to launch, I oversaw Gather's visual design and product development.

Team

Bernise Wong, Colleen Miller, Kim Laama, Leah Alfonso, Marissa Liu, Pablo Maffezini, River Marchand